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This website states the following, "IS Architecture is a highly qualified award-winning firm dedicated to the preservation and renewal of our built environment." We viewed that the web page also stated " The firm specializes in custom residential architecture and the historic restoration and adaptive reuse of existing structures, with an expertise in the technical, aesthetic, building code, and structural and agency review aspects of architectural design for historic structures and custom residences." The header had architecture as the highest ranking search term. It is followed by custom home remodels, additions, and ground up construction which isn't as ranked as highly as architecture. The next words they uses is whole house remodel. historic preservation architect was included and will not be understood by web engines.